XRP’s price (XRP-USD) jumped 2.8% today as total investment in U.S. spot XRP ETFs reached a new milestone of $1.44 billion. This steady flow of capital comes at a critical moment, with the Securities and Exchange Commission (SEC) facing a final decision deadline this Friday, March 27, for several major fund applications.
Retail Buyers Drive Consistent Capital Inflows
While large whale investors have remained quiet, retail traders are actively supporting the new funds. Bitwise, Canary Capital, and 21Shares continue to lead the market in daily activity. On March 20, the Canary XRP ETF ($XRPC) was the only fund to report new money coming in. This shows that people are starting to buy and hold XRP for the long run instead of just trying to make a quick buck.
SEC Decision Nears for New Funds
The industry is now focused on March 27, the final SEC deadline for spot XRP ETF applications from Grayscale, WisdomTree, and Franklin Templeton. Grayscale is currently working to convert its $2.1 billion XRP Trust into a spot ETF, a move that would significantly boost total market liquidity. To stay competitive, Franklin Templeton has proposed a low fee of 0.15%, one of the lowest in the digital asset space. Bloomberg analysts currently place the odds of at least one approval before the end of the year at 95%.
Standard Chartered Adjusts Price Forecast
Even with record inflows, broader market pressures have led some analysts to temper their expectations. Standard Chartered ($SCBFF) analyst Geoffrey Kendrick recently lowered his year-end 2026 price target for XRP to $2.80, down from a previous estimate of $8.00. The bank cited “challenging price action” and a general rotation of capital into other assets as the primary reasons for the revision. Despite this, many in the industry believe that a formal “digital commodity” classification from the SEC would trigger a fresh wave of institutional buying.
Leading XRP ETFs by Assets under Management (AUM)
The following funds represent the core of the U.S. XRP ETF market as of March 23, 2026:
