Volvo is shaking up its media agency roster for the first time in 25 years and IPG Mediabrands’ Initiative (IPG) has won the global media review for all regions outside of China, according to AdWeek. The win is a blow to the incumbent, WPP‘s Mindshare (WPP), which has held the account for the past 25 years, notes the publication, which points out that Volvo’s media spend is roughly $500M, according to COMvergence.
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