TipRanks

Notifications

Meta Platforms issues update on ads fairness efforts

Roy Austin Jr, Vice President of Civil Rights and Deputy General Counsel at Meta, issued an update that stated in part: "As a part of our settlement with the Department of Justice, or DOJ, representing the US Department of Housing and Urban Development, or HUD, we announced our plan to create the Variance Reduction System, or VRS, to help advance the equitable distribution of ads on Meta technologies. After more than a year of collaboration with the DOJ, we have now launched the VRS in the United States for housing ads. Over the coming year, we will extend its use to US employment and credit ads. Additionally, we discontinued the use of Special Ad Audiences, an additional commitment in the settlement… The VRS builds on our longstanding efforts to help protect against discrimination. This includes restricting certain targeting options for campaigns that advertise housing, employment or credit ads… Across the industry, approaches to algorithmic fairness are still evolving, particularly as it relates to digital advertising. But we know we cannot wait for consensus to make progress in addressing important concerns about the potential for discrimination – especially when it comes to housing, employment, and credit ads, where the enduring effects of historically unequal treatment still have the tendency to shape economic opportunities. We will continue to make this work a priority as we collaborate with stakeholders to support important industry-wide discussions around how to make progress toward more fair and equitable digital advertising." Reference Link

Published first on TheFly

See today’s best-performing stocks on TipRanks >>

Read More on META:

Tags: