According to a recent LinkedIn post from ScorePlay, the company is highlighting a new capability developed in collaboration with Ortana Media Group and AudioShake to process live sports audio. The post suggests that users can now strip commercial music from archived assets while preserving commentary and crowd noise, and isolate clean dialogue tracks from live feeds in near real time.
The LinkedIn post indicates that this solution targets a key production challenge where public-address music, commentary, and crowd noise are captured on the same microphone, affecting both live ingest and archive workflows. For investors, this functionality may enhance ScorePlay’s value proposition to broadcasters and rights holders by reducing post-production costs, improving compliance with music licensing, and strengthening the platform’s competitive position in sports media asset management.
The mention of a joint presence at IBC, a major broadcast and media technology trade show, suggests ScorePlay is positioning the integration for industry visibility and potential new customer acquisition. If the technology performs at scale, it could support upselling to existing clients and open doors to larger enterprise deals, which in turn may contribute to revenue growth and deeper integration into live sports production pipelines.
