The average investor today faces a never-ending stream of advice from news outlets and experts on which assets are hot, which ones are not, and which investment strategies they should adopt.
With so much information available, investors can quickly become overwhelmed, or worse, unknowingly follow investment advice from someone with a poor track record.
TipRanks was founded with the mission to bring the most accurate and accountable financial advice to the general public.
“In the capital markets, retail investors face a lot of challenges,” said Oz Talmor, Business Development Manager at TipRanks. “They have had trouble outperforming markets in recent years.”
He said investors tend to follow the advice of these analysts because of their appealing rhetoric and the fact that they were often tied to leading banking brands.
“The only problem is that there was no transparency,” Talmor said. “We don’t know which analyst is worth listening to in the end. They all have a big bank behind them. How do we, as retail investors, distinguish which ones are giving quality advice?”
