Trade Desk (TTD) announced that it has developed Ventura, a new streaming TV operating system. Trade Desk will partner with smart TV original equipment manufacturers and other streaming TV aggregators to deploy Ventura, the company said earlier in a statement. “Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing market systems today, including frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest,” it added. Trade Desk expects that Ventura will be deployed by manufacturers and other streaming TV aggregators as early as 2025. The stock in early trading is up 3% to $123.47 while Roku (ROKU), which has a competing TV operating system, is down 7% to $68.26.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on TTD:
- Wedbush says would still be years for Trade Desk OS to catch up to Roku, Amazon
- Trade Desk stockholders approve reincorporation to Nevada
- Viant price target raised to $18 from $12 at Needham
- Trade Desk price target raised to $145 from $120 at Loop Capital
- Trade Desk price target raised to $134 from $108 at DA Davidson
