Family Dollar is making moves even as its parent company, Dollar Tree, prepares to part ways. On May 6, Uber ($UBER) announced that Family Dollar will now be available on its Uber Eats platform, giving customers access to groceries and household staples from more than 5,000 store locations nationwide. The move marks Uber’s first serious entry into the discount retail space, potentially unlocking new growth avenues and supporting a steady rise in its stock.
Family Dollar is a national discount store chain offering low-cost household items, groceries, and essentials, often catering to underserved communities.
Uber Expands, Family Dollar Transitions
For Uber, the partnership is another strategic push beyond takeout and into everyday essentials. For Family Dollar, the timing is notable—coming just months after Dollar Tree confirmed it would sell the chain to private equity firms Brigade Capital Management and Macellum Capital Management. Dollar Tree acquired Family Dollar in 2015 for $9 billion and expects to complete the sale by June 2025, with estimated net proceeds of $804 million.
To celebrate the launch, Uber Eats is offering a 40% discount on Family Dollar orders of $30 or more—up to $25 in savings—using the promo code FAMILY40. The promotion runs through July 4, 2025. Uber One members will also enjoy added perks, including $0 delivery fees on eligible purchases.
“By partnering with Uber Eats, it’s now even easier to access essentials from the comfort of home,” said Bonita Price, Family Dollar’s chief merchandising officer. “Expanded access at an incredible value goes a long way in helping our customers save time and do more, especially in underserved communities.”
New Channels, New Hope
For Dollar Tree, the Uber partnership may serve as one last brand-boosting initiative before the transition. The Family Dollar chain has faced mounting challenges, including closing 600 stores over the past year. However, through Uber Eats, it now has the potential to reach a younger, more digitally native customer base.
“This partnership expands affordable access to everyday items while giving people even more ways to shop smart, save time, and stay on budget,” said Hashim Amin, Uber’s head of grocery and retail in North America. In a shifting retail landscape, this deal offers both companies something they need—scale, relevance, and a renewed shot at growth.
Is Uber a Buy or Sell Right Now?
Analysts feel bullish on Uber, rating it as a strong buy. Their average target for the UBER stock price is $97.14, suggesting a 17.30% upside potential.
