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ViacomCBS Offloads Publishing Business For $2.2B; Street Sees 10% Downside

ViacomCBS announced on Wednesday that it has signed a definitive agreement to sell its book publishing business, Simon & Schuster, to Penguin Random House LLC in an all-cash deal worth $2.175 billion.

ViacomCBS (VIAC) revealed that asset divestment is a part of its strategy to move away from non-core businesses. The diversified multinational mass media conglomerate intends to use the proceeds for investment in growth strategies, debt repayments, and dividend payments to shareholders. The transaction is expected to close next year.

According to ViacomCBS, “LionTree Advisors is acting as the exclusive financial advisor and Shearman & Sterling LLP is acting as legal advisor to ViacomCBS in this transaction.” (See VIAC stock analysis on TipRanks).

On Nov. 16, Rosenblatt Securities analyst Bernie McTernan raised the stock’s price target to $30 (13.8% downside potential) from $28 but maintained a Hold rating. In a note to investors, McTernan wrote, “While we like the company’s multi-pronged distribution points in streaming, over the medium term we have concerns over balancing share gains with their own stream services and licensing to third parties.”

Currently, the Street has a cautiously optimistic outlook on the stock. The Moderate Buy analyst consensus is based on 4 Buys and 8 Holds. The average price target stands at $31.25 and implies downside potential of about 10.3% to current levels. Shares are down by about 17% year-to-date.

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Amit Singh
Amit Singh jumped into the world of stock analysis and investing after completing his Post Graduate Diploma in Finance in 2009. Before joining TipRanks in 2020, he worked as an equity research analyst for eight years. With a keen eye for identifying strategic investment opportunities, his work entails evaluating stocks, building financial models, writing company-specific research reports, and identifying the overall financial worth of companies in the consumer staples and technology sectors. In 2017, Amit found a way to combine his expertise in evaluating companies with his passion for writing. He has also worked with the financial research firm Market Realist.